The Colorado River brings this global issue home. Stretching across seven states, it serves more than 30 million people-- or nearly 10 percent of Americans - for their freshwater needs. But it no longer reaches the sea, with the last 90 miles nearly all dried up. In fact, it was named the "Most Endangered River in America," by conservation group American Rivers.
Many businesses and organizations are setting up water conservation projects and asking for your help for the Colorado River, among other water efforts. Silk(R), the brand known for its best-selling soymilk, almondmilk and coconutmilk, has joined forces with National Geographic Society, Bonneville Environmental Foundation and Participant Media on Change the Course, a group project to conserve fresh water and preserve the ecological health of the heavily-dammed, diverted and overused Colorado River.
To help raise awareness of the Change the Course movement, Silk is challenging people to pledge to reduce water consumption at ReuniteTheRiver.com. Each pledge made will restore 1,000 gallons of water to the Colorado River, working to make the river healthy again.
To encourage pledges, Silk enlisted 3-D pavement artist Kurt Wenner to make a visual representation of the depleted Colorado River. The expansive art installation, totaling 32 feet by 64 feet of space, offers a visual understanding of the depleted Colorado River to help raise awareness for water conservation efforts. Unveiled in downtown Chicago in June, the installation drew hordes of people and led to nearly 1,000 new pledges.
In addition to efforts by businesses such as Silk, homeowners can also help contribute to water conservation efforts by making simple lifestyle changes such as:
* Appliance use - The toilet, washing machine and dishwasher are among the highest water-consuming appliances in a household. Only run the washing machine and dishwasher when full to make the most use of the water being consumed.
Manufacturers of these appliances have made great strides in developing new technologies that consume less water. For example, there are toilets that use less than two gallons of water per flush.
* Gardening and lawn care - Most landscaping plants only need an inch of water each week. If there is a sprinkler system installed, add a sensor to it that turns the sprinkler on only when rain hasn't fallen for a set amount of time.
Installing a rain gauge in the yard or edge of the flower bed can help accurately measure how much water has fallen in a week.
Every household can help join the water conservation movement, bringing life back to rivers and waterways across the country and preserving freshwater resources. Take action now. For more information, visit ReuniteTheRiver.com.
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